Hi! I’m Eileen
As a creative professional with 12+ years’ experience shaping brand identities, I’ve designed products, packaging, marketing assets, and visual storytelling across publishing, consumer brands, and tech. I’m adept at transforming ideas into high-impact designs that drive engagement and sales. I’m skilled in fast-paced, deadline-driven environments with a balance of creativity and precision.
My Approach
Collaborative
I believe in the power of collaboration to create exceptional designs, products, and experiences. As an extension of your team, I immerse myself in your vision, goals, and workflows. I work closely with you to develop a design that not only reflects your brand but exceeds your expectations.
Iterative
I take an iterative approach in my work to ensure the final result aligns with your creative vision and reflects your unique brand identity. We’ll work together to refine and fine-tune your brand’s design, leaving no detail overlooked.
Innovative
Through organization, production schedules, and clear communication, I help streamline established workflows to increase efficiency. Through research of modern trends and timeless references, I help produce ideas that feel fresh while adhering to your brand guidelines.
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Global Brand Impact
Delivered high-visibility campaigns and packaging for global brands (Nike, NFL, MLB, NBA, Mars Wrigley, Heineken, US Air Force), strengthening brand recognition and customer engagement across international markets.
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Award-Winning Design
Designed 30+ educational board games recognized with 60+ industry awards; spearheaded a packaging redesign that elevated shelf visibility and secured sustained 4.5+ star e-commerce ratings.
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Campaign Leadership
Led and designed a Kickstarter campaign raising $10K+, developing complete branding, marketing graphics, packaging, and promotional assets that exceeded funding goals.
Skills
Logos, visual identity, packaging, typography, layouts, composition, color theory, style guides
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Design & Branding
Creative Development
Campaign ideation, storyboarding, digital/print assets
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Mediums
Packaging, product design, marketing collateral, web/digital assets, motion graphics, social media, e-commerce visuals
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Production
CMYK print production, screenprinting, embroidery, proofing, pre-press, vendor communication, asset management
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Tools
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Acrobat), Microsoft Office Suite, Canva, Procreate
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Collaboration
Cross-functional teamwork with marketing, editorial, sales, clients & vendors
Case Studies
Logo Capital:
Apparel & Brand Design
Directed creative projects for Nike, NFL, Mars Wrigley, and other high-profile clients, delivering apparel and promotional design.
SimplyFun: Children’s Educational Board Games
Designed & illustrated original award-winning children’s educational board games, packaging, and educational content.
Client Work
Designed logos, brand identities, and marketing materials that elevated client visibility and sales for for 50+ clients in publishing, non-profits, retail, and tech.
The Art of Eilie Astara
Managed online sales and marketing through Etsy and Squarespace, and in-person events, driving revenue through custom art prints, original products, and apparel.
Haru MAster of Shadows Game
Directed the visual style and creative assets for a mobile platformer featuring a sumo wrestler protagonist and brought the game’s world and story to life.
Fun Fish Game
Led the visual design and art direction for a mobile aquarium game, creating engaging,whimsical graphics that enhanced player experience and interaction.
Client Testimonials
“Eileen has the superpower of taking your ideas, producing a variety of prototypes that you can iterate on quickly, and finalize a design that you can be excited about. She excels at creating mock-ups, providing guidance, and working independently. We developed an aquarium app that drew customers in with unique and cute characters without ever needing to meet in person. Eileen is an incredible artist that I look forward to working with again!”
Christophe L, Fun Fish (Mobile Game)
“I met Eileen and hired her as an artist on my game project titled Haru – Master of Shadows. She was the only artist on the project and created every asset in the game, which was 2d characters, animation, props, and scenery. It was a true pleasure to work with Eileen. She was a professional in every sense of the word. Not only was the quality superb, but when there would be technical issues related to art, and it was explained, she quickly would understand what needed to happen and make the fixes quickly. She was communicative, always delivered on time, even early often, and at excellent quality. I would love to work with Eileen again anytime!”
Adam N, Haru, Master of Shadows (Mobile Game)
Get in Touch!
Do you need help with illustration, design, or art direction services?
